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Twin Cities Media Alliance Fall Forum

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Networking And The New Media Landscape: Reporting News, Building Community, Making Money

  • When: Saturday, November 7, 2009 from 9am to 3pm. (Happy hour to follow)
  • Where: Minneapolis Central Library
  • Why: To make connections, share best practices, create community
  • Who: Online news producers, news consumers, media creatives, web developers, Twin Citizens




We're hoping to organize the Forum around those three main tracks: 

  1. News reporting (importance of craft, tools and techniques, strategies?) 

  2. Building community / attracting an audience and strengthening networks on and offline

  3. Making money - sources of funding


"In the new media landscape, information, audiences and resources all travel across networks. This participatory forum offers journalists, bloggers and news consumers the opportunity to make connections and share best practices for news reporting, building audiences, and raising revenue." 


Keynotes and speakers:

We are still in the process of identifying keynote speakers.  So far we've got:

  1. Matt Thompson, Snarkmarket / Newsless: "freelance Web journalist consultant guru."

   Add your suggestions for people you would like to see speak at the conference Fall Forum.

Got a cool project or idea you want to present? (in five minutes or less...)

Just add your name, email address, and the title of your project, and a URL, if there is one. 

1. Jeremy Iggers,, TCFoodies - a foodie Ning website, (just an example.)

2. John Daenzer, jdaenzer(at), Director of New Media at WCCO-TV | - "The Wire"

Want to lead a workshop or breakout session? 

Just add your name and workshop idea below.  Workshops and breakout sessions will be scheduled for one-hour slots from 1-2 p.m. and 2-3 p.m. 






This is a place for brainstorming session topics. (And as Tina Fey says, "There's no stupid ideas in brainstorming.") So write down your ideas for sessions and your name if you are interested in presenting (or suggestions for presenters). We'll compile these and decide on a line up in early fall.

  • Extending Wordpress - Matt Thompson

  • Getting local advertisers -- 

  • Social Media 101: Strategies and Tools:  Feel like you’re playing catch-up with the latest and greatest social media tools coming out each week? Struggling with applicable social marketing strategies for your organization and its publics?  Wondering why you should care if your Twitter friend is eating a ham sandwich? Join digital strategist Greg Swan for a foundational social marketing 101 presentation and discussion geared to arm you with the knowledge to experiment, utilize and master today’s social media tools for yourself, organization or employer.

  • Recount and/or end of session as a case study - how TC polical news orgs & reporters are using social media & technology - esp twittter & streaming video - to tell their stories

  •  Nonprofit business models & the L3C structure

Speaker Ideas for sessions:

  • John Daenzer, New Media Director at WCCO – already told me he’s game to discuss a new WCCO project that fits with the theme of the conference. Told him you guys would be getting in touch with him (
  • Rick Mahn, Land O’ Lakes and founder of Social Media Breakfast MSP (building community) – already told me he’s game to present on building community. Told him you guys would be getting in touch with him (
  • Kristina Halvorson, how to write for the Web
  • Jenna Ross, Star Tribune (bringing video and new media techniques to an established journalistic institution)
  • Folks from local Fortune 500 companies to discuss role of community building (Best Buy, Target, 3M, etc.)
    • My 2 Cents: Community building is a very different animal at a small, grassroots organizations versus a fortune 500 company - it might be worthwhile to bring in someone from the other side of things - maybe a community organizer or online community builder for a smaller org who's building from scratch with fewer resources. - Ashley
  • National folks to invite to stream in:
    • Chris Brogan, found of podcamp and social media evangelist (Greg has relationship)
    • Rick Sanchez, CNN and Twitter aficionado
    • Clay Shirky
    • Michael Wesch, Professor of Cultural Anthropology at Kansas State University who created the Web 2.0 ... The Machine is Us/ing Us YouTube video. (Greg met him at BlogWorld)

TCMA Online Media Awards Ideas (admittedly rough ideas, mind you):

  • Citizen Journalist of the Year
  • Best Avatar
  • Cleverest URL
  • Best post/tweet under 140 characters
  • Best use of bacon 

  * Thanks to Julia Opoti, Ann Treacy, Sheila Regan, Wyn Douglas, Matt Thompson for your input

Marketing Plan


  • Develop strategic partnerships with organizations who have existing relationships with the target audience(s), equip them with tools, information and incentives to share news of the event and encourage attendance.
  • Develop a schedule of pre-event news articles, blog posts, video podcasts, etc. to get attendees energized about the event and sharing with friends/colleagues.

TCMA staff ONLY:

This is the tentative schedule for the meeting. Once we have gathered session ideas and speakers start filling in the schedule closer to the date. 



 8:15 - 9:00

 9:00 to 9:30

  Welcome and first keynote: Jeremy and Matt Thompson?  
 9:30 to 10:15

   Show and tell: new tools for reporting the news: five projects, five minutes each
 10:15 to 11:00

Second show and tell: creating community, building audiences five panels five minutes each
 11:00 to 11:15

 11:15 to 11:30

    Second keynote
  Third panel: making money - five panelists, five minutes each 
 12:15 - 1:00

 1:00 to 2:00

 digital lab 1 Greg Swan?
 planned session
 planned session
 unplanned sessions
 2:00 to 3:00

 digital lab 2
 planned session
 planned session
 unplanned sessions
3:00 to 3:30

end of conference, migration to Kieran's Pub for Happy Hour
3:30 to 5:30

Happy Hour



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Comments (9)
Viewing 9 of 9 comments: view all
I'd be glad to talk in the making money section about what I do at Internet Broadcasting to help our TV stations around the country make more money with their content online. --Justin Piehowski
Posted 02:48, 1 Jul 2009
Bob Ingrassia said he'd be glad to be part of the social networking tools portion to talk about how he built his news aggregator and blog directory. edited 11:25, 1 Jul 2009
Posted 02:49, 1 Jul 2009
I still think we should give away a few awards, even if it's just for fun. Blog of the year, blogger of the year, independent journalist of the year, mainstream media journalist of the year, most innovative online journalist...even if all they win is a gift certificate for a restaurant or something, it's about prestige. I promise it will draw people in...
Posted 02:50, 1 Jul 2009
I really like the idea of the awards. I'm holding out for blogger with best hair as an category. Ashley
Posted 14:50, 1 Jul 2009
I just added my notes from yesterday here and tweaked my event description.
Posted 18:50, 1 Jul 2009
I just added a note up on the wiki - not sure if that's exactly how you want us to post additional thoughts. Do you have a preference on how the wiki is edited and maintained?
Posted 20:01, 15 Jul 2009
Okay, I love the awards. Maybe we could do a few serious awards and keep the rest playful? And by the way, the poster contest details are here. Ashley, thanks for the note and your comments above. I think that posting comments in the body is fine, as long as you attach your name to it. And I agree with you that grassroots networking/community building/fundraising is really different than fortune 500. But one thing that occurred to me is that these two communities know so little about each other and have a lot of preconceived notions about community building at different levels. Maybe a seminar about lessons from the corporate and non-profit world about community building/networking and what they can learn from each other would be helpful.
Posted 17:50, 16 Jul 2009
Thanks for the invite, Jeremy. It looks like we'll have a great day sharing ideas and projects. I'd welcome the chance to share "The Wire" with the group. I know you've seen pieces of it and it'll be a lot more developed by the time November rolls around.
Posted 13:42, 27 Jul 2009
I recommend asking Matt Peiken of Three Minute Egg to present in some format here.
Posted 18:53, 23 Sep 2009
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