Twin Cities Media Alliance Fall Forum >

Twin Cities Media Alliance Fall Forum

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Networking And The New Media Landscape: 

Reporting News, Building Community, Making Money

  • When: Saturday, November 7, 2009 from 9am to 3pm. (Happy hour to follow)
  • Where: Hennepin County Central Library
  • Why: To make connections, share best practices, create community
  • Who: Online news producers, news consumers, media creatives, web developers, Twin Citizens

  

"In the new media landscape, information, audiences and resources all travel across networks. This participatory forum offers journalists, bloggers and news consumers the opportunity to make connections and share best practices for news reporting, building audiences, and raising revenue."

Themes:

The   Forum is organized around these three main tracks: 

  1. News reporting (importance of craft, tools and techniques, strategies?) 

  2. Building community / attracting an audience and strengthening networks on and offline

  3. Making money - sources of funding

We want lots of participation and interaction, so the morning half of the program will feature a few short keynote talks, and lots of very short (5 minute) "show and tell" presentations. The afternoon will combine scheduled workshops with self-organized breakout sessions - bring your ideas. And there will be lots of time to network between scheduled events. 

Keynotes and speakers:

Here's our list of presenters - so far - but we have room for a few more:

(Scroll down to add your ideas).

  • Wade Beavers, DoApps: "Mobile News - Accessing and contributing wherever and whenever"
  • John Daenzer, Director of New Media at WCCO-TV / WCCO.com - "The Wire"
  • Peter Fleck, PFHyper:  Going Hyperlocal: creating and sustaining hyperlocal news (Workshop)
  • Mike Griffin, Macalester College: What's Happening With Media Reform
  • Bob Ingrassia, Internet Broadcasting System: NewsBobber - a new Minnesota News Aggregator
  • Rick Mahn, Social Media Breakfast MS:  online and offline communities and the benefits they bring.(Keynote)
  • Julia Opoti, Laura Yuen, Zuhur Ahmed and Doug Mcgill: Media and Immigrants-- Developing relationships and networking with African immigrants in the Twin Cities and Greater Minnesota. (Workshop)
  • Matt Peiken, 3 Minute Egg: "Go Independent, Go Video: How to conceive, launch and fund your own video blog." (Workshop)
  • Justin Piehowski, Internet Broadcasting System: "How I Help TV Stations Make Money With Online Content
  • Bruce Schneier: Blogging, the New Media, and the Generation Gap (Keynote)
  • Ashley Schweitzer, Nonprofit Assistance Fund: The L3C Model for Funding Journalism
  • Susannah Schouweiler and Andy Sturdevant of MnArtists.org: How New Media is Changing Arts Criticism (Workshop)
  • David Skarjune, "Community Building in the Real and Online Worlds."
  • Greg Snow, Perfect Porridge: Social Media 101: Strategies and Tools (Workshop)
  • Matt Thompson, online community manager for the Knight Foundation: The media ecosystem in the Twin Cities - what I hope we are creating (Keynote)

  

Got a cool project or idea you want to present? (in five minutes or less...)

Just add your name, email address, and the title of your project, and a URL, if there is one. Or send an email to Ann Alquist, Ann@tcdailyplanet.net. When your topic is approved, you will be notified, and your idea will be added to the list above.



Want to lead a workshop or breakout session? 

Same drill. Just add your name, email address and workshop idea below. Or send an email to Ann Alquist, Ann@tcdailyplanet.net. When your topic is approved, you will be notified, and your idea will be added to the list above.

 Workshops and breakout sessions will be scheduled for one-hour slots from 1-2 p.m. and 2-3 p.m. 



Details on some of the presentations and workshops:

1. Social Media 101: Strategies and Tools:  Feel like you’re playing catch-up with the latest and greatest social media tools coming out each week? Struggling with applicable social marketing strategies for your organization and its publics?  Wondering why you should care if your Twitter friend is eating a ham sandwich? Join digital strategist Greg Swan for a foundational social marketing 101 presentation and discussion geared to arm you with the knowledge to experiment, utilize and master today’s social media tools for yourself, organization or employer.

Community Building Strategies - David Hedrick Skarjune, Online Community Builder, Windustry

Matt Peiken: "Video is Your Future!" Matt Peiken of 3-Minute Egg will show how he reinvented himself as a video journalist, illustrate why video skills make sense for you in today's media landscape and you can sustain yourself financially and creatively with a unique, local video blog.

  

  

  

  •   

  • Social Media 101: Strategies and Tools:  Feel like you’re playing catch-up with the latest and greatest social media tools coming out each week? Struggling with applicable social marketing strategies for your organization and its publics?  Wondering why you should care if your Twitter friend is eating a ham sandwich? Join digital strategist Greg Swan for a foundational social marketing 101 presentation and discussion geared to arm you with the knowledge to experiment, utilize and master today’s social media tools for yourself, organization or employer.

    Community Building Strategies: Crowdsourcing, Tribes, Netroots—What drives these new forms of online social networks? What do we need to know to make best use of social media to build community networks? We'll outline basics of network effects, social roles, and social capital; and consider strategies for community engagement and social participation.- David Hedrick Skarjune, Online Community Builder, Windustry

  • Matt Peiken: I'm interested in leading a forum tentatively titled "Go Independent, Go Video: How to conceive, launch and fund your own video blog." It would use 3-Minute Egg as a base model and discussion about the openings, challenges and future for journalists who decide to strike out on their own.

  • Going Hyperlocal Presentation & open discussion on creating and sustaining hyperlocal news including email forums, blogging, social networks, and new sites like buythechange.org and seeclickfix.com. - Peter Fleck, Manager, E-Democracy Seward Community Forum
TCMA staff ONLY:

This is the tentative schedule for the meeting. Once we have gathered session ideas and speakers start filling in the schedule closer to the date. 

  

  

David Skarjune on Community Building Strategies: Crowdsourcing, Tribes, Netroots—What drives these new forms of online social networks? What do you need to know to make the best use of social media tools to build social networks? This discussion will outline some basics of network effects, social roles, and social capital; and we'll consider strategies for community engagement and social participation.
 8:15-9:00 Registration

 9:00-9:30  Welcome and Keynote  Jeremy Iggers, Matt Thompson
9:30-10:15  Reporting the News: 5 panels, 5 presentations

 1. Bob Ingrassia "Newsbobber"

2. Peter Fleck "The Hyperlocal Beat"

3.  Jason Barnett from "The Uptake"

4. Andy Driscoll from KFAI's Truth to Tell 

  

 10:15-10:30  1st Keynote  Bruce Schneier   

  

 10:30-10:45  Break


 10:45-11:30  Building Community: 5 Panels, 5 Presentations

 1. Mike Griffin, Macalester professor, on how media reform efforts have shifted focus on journalism

2. Julia Opoti, publisher and editor of kenyaimagine.com, on sustaining a Diaspora online

3. Susannah Schouweiler, mnartists.org

4. Community Building Strategies: Crowdsourcing, Tribes and Netroots 

  

  

 11:30-11:45  2nd Keynote  Rick Mahn   
 11:45-12:30  Making Money: 5 Panels, 5 Presentations

 1. Ashley Schweitzer, Nonprofit Assistants Fund, on L3C model of funding journalism

2. John Daenzer from WCCO shows "The Wire" (not the TV show)

3. Tom Elko or Rick Kupchella from bringmethenews.com 


 12:30-1:15 Lunch
 1:15-2:15

Workshop Session I: 

Greg Swan of Perfect Porridge: Social Marketing 101

Arm yourself with the knowledge to experiment, utilize and master today's social medial tools for yourself, organization or employer 

 Workshop Session II:

Julia Opoti, Nelima Kerre, Ahmed Wassie and Doug McGill: Covering African Diasporas in Minnesota. Learn how to cultivate sources among Minnesota's growing African diasporas, appropiate approaches to covering a diverse continent and making African issues relevant to a Minnesota audience. The discussion will also include African immigrant community leaders.  

 Workshop Session III:

Matt Peiken and Jason Barnett: Video is your future! How to become a video journalist, illustrate why video skills make sense for  you in today's media landscape and how you can sustain yourself.  


 unplanned sessions

  

 2:15-3:15

 Workshop Session I: 

mnartists.org: Susannah Schouweiler and Andy Sturdevant on how new media is changing arts criticism 


 Workshop Session II: 

Peter Fleck and Andy Driscll: Peter will present on Going Hyperlocal: presentation and discussion on creating and sustaining hyperlocal news including email forums, blogging, social  networks and new sites like buythechange.org and seeclickfix.com


  

 Workshop Session III:   unplanned sessions
 3:15-5:30 Migration to Kieran's Pub and Happy Hour Galore!

  


Retrieved from "http://tcmediaforum.wik.is/"

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Comments (16)
Viewing 15 of 16 comments: view all
Bob Ingrassia said he'd be glad to be part of the social networking tools portion to talk about how he built his news aggregator and blog directory. edited 11:25, 1 Jul 2009
Posted 02:49, 1 Jul 2009
I still think we should give away a few awards, even if it's just for fun. Blog of the year, blogger of the year, independent journalist of the year, mainstream media journalist of the year, most innovative online journalist...even if all they win is a gift certificate for a restaurant or something, it's about prestige. I promise it will draw people in...
Posted 02:50, 1 Jul 2009
I really like the idea of the awards. I'm holding out for blogger with best hair as an category. Ashley
Posted 14:50, 1 Jul 2009
I just added my notes from yesterday here and tweaked my event description.
Posted 18:50, 1 Jul 2009
I just added a note up on the wiki - not sure if that's exactly how you want us to post additional thoughts. Do you have a preference on how the wiki is edited and maintained?
Posted 20:01, 15 Jul 2009
Okay, I love the awards. Maybe we could do a few serious awards and keep the rest playful? And by the way, the poster contest details are here. http://www.tcdailyplanet.net/tcma-fall-forum-poster-contest.html Ashley, thanks for the note and your comments above. I think that posting comments in the body is fine, as long as you attach your name to it. And I agree with you that grassroots networking/community building/fundraising is really different than fortune 500. But one thing that occurred to me is that these two communities know so little about each other and have a lot of preconceived notions about community building at different levels. Maybe a seminar about lessons from the corporate and non-profit world about community building/networking and what they can learn from each other would be helpful.
Posted 17:50, 16 Jul 2009
Thanks for the invite, Jeremy. It looks like we'll have a great day sharing ideas and projects. I'd welcome the chance to share "The Wire" with the group. I know you've seen pieces of it and it'll be a lot more developed by the time November rolls around.
Posted 13:42, 27 Jul 2009
I recommend asking Matt Peiken of Three Minute Egg to present in some format here.
Posted 18:53, 23 Sep 2009
Still thinking about my "Community Building Methods" session. But will be a need-to-know review of Groundswell and other network effect strategies, plus examples of where I've seen things work or not work. Suggestions appreciated.
Posted 18:36, 13 Oct 2009
I like the idea of having some forums and seminars like this because it enhances the connections between media and the people. Students and other professionals are being taught of how to be a responsible media people. Hope there will be some term papers for this event so that other media practitioners will be guided.
Posted 01:10, 29 Dec 2009
Great post and a very good convention of great minds thinking a like and sharing the wealth of their immense mental skills in the world dominated by technological embellishments that make life significantly better and more efficient. I think on our most basic level we are creative beings and as we grow older we tend to get pulled or pushed away from that. Well we need to develop more and more WIKIs like this, nice information. Benigno of Sikat ang Pinoy
Posted 05:34, 9 Jan 2010
I agree as an local seo, news reporting is a part in organizing a forum and then building community will make the forum alive and lastly making money is one of your goal. sikat ang pinoy seo specialist edited 06:50, 28 Jan 2010
Posted 14:23, 27 Jan 2010
Join digital strategist Greg Swan for a foundational social engineering management degree marketing 101 presentation and discussion geared to arm you with the knowledge to experiment, civil engineering degree utilize and master today’s social media tools for yourself, organization or employer.aerospace engineering degree | life experience postgraduate degree | industrial engineering degree
Posted 11:59, 6 Feb 2010
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Posted 22:02, 1 Mar 2010
nice to be here.... thanks for share

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Posted 06:04, 12 Mar 2010
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